Most bloggers and website authors know search engine optimization (SEO) is vital to gain followers and readers. This website and many others try to lecture genteel methods to SEO. Here are a few warnings, which we call traps, of things to avoid in your fervor to optimize:

If you read most articles on SEO you can easily develop the impression that SEO is a mathematical, algorithmic mystery. It seems so mysterious to the newbie. Right, some SEO techniques are arcane and might require advanced education to implement. But the bottom line of SEO is that excellent websites deserve and get new visitors. A ‘excellent’ website is one with new, informative make pleased that readers can delight in or gather from, and the make pleased changes each once in a while.

Make pleased is King, Queen, Duke, Duchess and Everything in Between.

Make pleased – whether words or images – is what most humans are looking for when they surf. And as far as SEO bots can imitate humans, excellent make pleased is what SEO bots look for too. A static website that never changes rarely gets return visitors or high SEO ratings. There are exceptions to this rule, such as the catalog pages of retailers who sell more or less the same list of things year round. But the most common websites need new make pleased all the time. And pleasing layout and cinema. Just as a dull book does not get many readers, a dull website does not get many visitors.

There once was an informal rule floating around on the web that blog make pleased must change at least once a day. Not so. Some very highly ranked blogs and websites change at a more leisurely pace. Some change each few days, some once a week, some less often. But highly visited websites change often enough to attract unusual visitors.

So it can be safely said that one SEO trap to avoid is set it and forget it websites. Freshness and freshness beats dull each day of the week.

Link Exchange – Linky Dink

Linking to other, similar websites is a excellent way to increase visitors and SEO. But there are at least two obvious problems to avoid when making links.

Links should be to similar websites to yours. A website on dog care should not link to an XXX website or any other website that has small or nothing to do with dog care. On occasion I see offers to link to hundreds of other websites. This is an offer which is simple to turn down. Not only do links to unrelated websites not help SEO, they may really hurt your rating. It leaves the impression that the site is spammy and not worth visiting – unless the visitor takes a shower soon after leaving.

Another problem is swapping links with problem websites. Inbound links are a kind of ‘vote’. If by chance you link to a site that gets penalized for some reason or other there is a excellent chance your site will get penalized or demoted too. Be cautious when you link out. Make sure to review the other site and make sure to evaluate whether the other guy uses questionable SEO practices. Linking to a questionable website is like getting into an hideous divorce battle. You do not need it.

Duplicate Make pleased

There is a lot on paper about duplicate make pleased. You might say that most of what is on paper about duplicate make pleased is itself duplicate make pleased. That’s technically not the case. But there is a lot of dread of duplicate make pleased.

I would strongly suggest to all webmasters that they find the Matt Cutts website about this issue. Mr Cutts is one of Google’s chief spokespeople. He suggests that Google does not like duplicate make pleased but makes small allowances. For the average webmaster that earnings a small number, say 3 or 4, repetitions of make pleased is permissible. But once you get beyond that small number, duplication and repetition gets penalized.

My personal opinion, for what it is worth, is that well over half the make pleased of the internet is duplication. I see the same themes repeated over and over over again in slightly different words. Look up a collection of websites which talk about a theme, say duplicate make pleased. I would guess that ninty percent or more of the sites have ninety percent or more make pleased in common. There is very small that is new on most websites about certain topics. So it must be a herculean job for the search engine bots to judge which make pleased is indeed duplicate. But that’s what bots do. I will not worry my head any more.

But if you are going to copy this entry, be aware that I have already copied it three or four times, so your copy will be evaluated by the bots as duplicate, so you will get no internet like for your theft.

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Tags: algorithmic mystery, blog content, informative content, mathematical, SEO, SEO bots, swapping links